About Steve
Propelling himself and his clients to the top of the search engines results, Steve Wiideman is acclaimed for being an industry leading Search Engine Optimization Expert. Wiideman holds a Bachelor of Science Degree in E-Business Management, encompassing web/graphic design, computer networking, electronic commerce, web programming, account management, and leadership.
Considered a major player in the Search Marketing community, Wiideman is best known for his skills in organic/natural search engine optimization and pay-per-click (PPC) sponsored ad optimization.
Key Roles & Results
IBM Global Services (IBMGS)
Steve Wiideman worked for IBMGS as a Senior Systems Operator & Disaster Recovery Liaison for IBMGS client PacifiCare Health Systems from 2002-2005. One of his roles included migrating PacifiCare™ offline print documents to a web-only interface using proprietary conversion software. The results of his efforts helped save PacifiCare over $360,000 per year in paper, printing machinery and machinery operators. He also played liaison between IBMGS/PacifiCare and their Disaster Recovery provider Pitney Bowes, flying bi-coastal twice a year to train Disaster Recovery team members.
Paciolan, a Ticketmaster Company
Event ticketing software development firm Paciolan extended their platform to the web with their online ticketing brand eVenue.net, which meant hosting the commerce platform for 20% of the Major League Baseball market, and over 60% of the College Sports venues. As Paciolan’s first Internet Services Coordinator, it was Steve Wiideman’s job to help translate client website needs to various technology departments within Paciolan.
Personally accountable for the commerce website implementations, changes and ticket onsale launches for over 60 clients, Wiideman played conduit between 2 Client Partners and a team of web designers & web developers. Manning the backend of the ticketing software during events, Wiideman helped insure system integrity during event ticket sales, resulting in revenue for Paciolan clients exceeding two million dollars. Wiideman also helped orchestrate and deploy several email marketing campaigns for colleges and universities.
Disney Parks and Resorts Online (WDPRO) Production Coordinator
Wiideman entered Disney as Production Coordinator for WDPRO, Disney™ online channel for marketing theme parks, cruise ships, and vacation ownership. Reporting directly to the Director of Production, Wiideman orchestrated Production and Operations coordination. Playing conduit to over 30 Project Managers and 20 Resource Managers, Wiideman insured projects were on target and properly escalated forecasted delays to insure the integrity of launch/completion deadlines. By improving the resource management process, Wiideman effectively cutout the middleman and created a streamlined resource-reporting process that allowed for Project Managers and Resource Managers to collaborate online via Microsoft Project and SharePoint.
Disney Parks and Resorts Online (WDPRO) SEM Account Manager
Responsible for million dollars of pay-per-click budget between Disneyland.com and AdventuresByDisney.com, Wiideman applied his experience in SEM to both the paid and organic search engine channels to help generate over millions in weekly gross revenue for WDPRO, 10% of which came directly from PPC efforts. Merging commerce and marketing budgets to be focused around conversion, and optimizing ad creative, Wiideman helped improve conversion numbers for revenue-generating search terms.
Internet Services Firm, Director Search Engine Marketing
Supported paid and organic search engine marketing campaigns, Leading a team of me, myself and I to drive traffic and increase conversions. Improved revenue 75% on a commerce site, and drove 85% of all the leads generated from a lead-gen site. Took a partner firm from $20k/mo in online sales to over $100k per month within 6 months of an SEO overhaul.
Wiideman has worked for and with other major search marketing firms, including RelevantAds, a Local SEM Agency based in Fountain Valley, CA. Attending any internet-related conference, you will undoubtedly find Wiideman surrounded by a crowd of SEO enthusiasts speaking about the latest trend in search engine marketing. Wiideman’s popular eBook entitled “The Four Layers of the SEO Model: How to Rank Higher in the Search Engines” was released in 2006 and has been downloaded and referenced in thousands of complimenting publications and online marketing blogs.
This year, Wiideman began a syndicate of Internet Marketing Workshops teaching everything from on-page/off-page SEO to advanced pay-per-click advertising strategies. Those in attendance find his lectures invaluable and structured in a way that gives attendees a step-by-step breakdown on how to analyze, optimize, develop, and promote their website online through practices developed and tested during his tours at Disney and as a freelance search engine marketer.
Wiideman’s latest eBook was released in November of 2008, entitled “SEO Blog Optimization“, which shows how a person or business can rank well in search engines like Google using the free Wordpress content management system.
