Do you have a Facebook fan page yet? If not, you need to make one as quickly as your fingers can blitz across the keyboard.
If you found our SEO Blog, you probably know what PPC is (Pay-Per-Click Advertising). But what the heck is PPI? Pay-Per-Inclusion involves purchasing a listing, hopefully with a keyword-rich backlink, from a trusted web directory. When discussing B2B PPC or even B2B PPI, it’s difficult not to mention the largest business to business niche search engine: Business.com.
After a recent overhaul of their website and their B2B PPC ad platform, this B2B engine may be the sweet spot you’ve been looking for to get more B2B leads. I’ve personally worked with Business.com as an advertiser for over 3 years, experienced fantastic conversion rates and have even been a judge on their What Works for Business Contest, so I’m no newcomer to their business.
As a fan and advocate of their business directory (a PageRank 6 I might add), when they announced a $50 savings on inclusion in their B2B directory, I had to share. B2B PPI is a great way to purchase trusted links from web and business directories such as Business.com. Here’s a link to the offer below:
Get Listed in the Top B2B Online Business Directory – Receive $50 Off!
I’m not the type to brag about something and not put my money where my mouth is. Take a look at the Google Analytics snippet below to see how my first week with Business.com B2B PPC went. You can image how the account looks now after several months of optimization.
So there’s yet another great offer available if you’re considering trying Business.com’s B2B pay-per-click advertising platform. They are giving away $100 in free clicks! Be sure to request an Account Manager after you have your account setup and ask for account optimization recommendations. If you’re only advertising in the U.S.A., be sure to let them know. The ad platform is outstanding, but there’s still a bit of hand-holding required to insure you get the highest quality of clicks. Here’s the link to the free $100:
Target High Quality B2B Leads – Get $100 in Free Clicks!
Sorry Omniture Search Center users, this vendor is not currently available in the list of integrated ad platforms, so be sure to raise a fuss with your Omniture rep so that we can get Business.com included.
Other B2B directories include B2BYellowpages.com and DirectoryB2B.com, both have lower PageRank than Business.com and don’t seem to be focused on helping B2B business owners the way Business.com does. Try their B2B PPI or their B2B PPC programs with the discounts above and share your results below.
Best SEO-Friendly Shopping Cart from Steve Wiideman on Vimeo.
This post was written for businesses who sell multiple products online. Our team of SEM Experts, has evaluated a number of SEO-friendly shopping cart solutions, including:
We looked at criteria such as search engine-friendly URLs, integrated page-level best practices (titles, meta descriptions, headings, image nomenclature, file nomenclature, etc). We also looked at the redirecting of URLs when a product name changes and some other nit picky criteria.
SEO-Cart is fully integrated with all the SEO bells and whistles, including YouTube.com video integration. Video may keep the visitor from bouncing back to Google quickly, which reduces bounce rate.
If you sell products online and are looking for an eCommerce solution that has been blessed by the best, give SEO-Cart.com a try. Or call our friend and colleague (co-owner of SEO-Cart) Clint Sparks at (317) 697-9185.
Though we are best known for being SEO Experts, there’s a reality that exists in our world that even though we might be top notch Search Engine Optimization Experts, that alone doesn’t make us qualified Graphic Designers.
Where to stellar SEO Experts go then to get best in class (Web 2.0, or Web 3.0 for you Supergeeks) PSD files for your SEO Blog Optimization or other project? We go to crowd-sourcing websites such as CrowdSpring.com or 99Designs.com, where we can start a contest and let the world compete for our money.
What is the Difference Between 99Designs.com and CrowdSpring.com?
According to Compete.com, 99Designs.com is bringing in more than double the amount of users than CrowdSpring.com. However, Quantcast.com told us something completely different, so we’ll let you choose based on your own personal experience.
We haven’t used CrowdSpring.com, but we’ve navigated the website and looked at the quality of the designs being submitted. They aren’t much different from 99Designs.com. Both user interfaces have attributes that we like and dislike. We did notice that using 99Designs.com required a Guaranteed Contest (pre-funded) to get the seasoned natives to participate. In CrowdSpring.com, we noticed that they offered a guaranteed 25 submissions or your money back. I liked 1 in 10 designs, so those odds seem to be in the buyer’s favor.
Here are some other posts we found comparing the two sites:
The overall feedback in the blogosphere is that CrowdSpring.com has a better user interface and customer service (they obviously have Google Alerts setup as well, based on the feedback we found in several blog comments on the Web). We hit 99Designs.com first and were happy with the quality and customer service; well after we submitted the escrow at least. Send us your feedback on your experience with either and why you would have us switch from 99Designs.com to CrowdSpring.com. All non-spam submissions will be accepted. Bullet points are appreciated.
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Download the guide I should have given to every client who ignored my request for keyword-themed content.
Be one step ahead of your competition with this SEO Content Writing Guide. This guide introduces tools and best practices, such as using online collaboration software and keyword tools to stay organized with your SEO campaign.
