There are dozen of tools for doing keyword research on the Web. Organizing your keywords as you’re doing research is the most important step to creating a great SEO or PPC campaign.
In some cases, you may not want to choose typical industry keywords, as they may be extremely competitive and not very targeted. Traffic from these type of search terms will not result in sales or leads, and will not help you retain longevity at the top of the search engine results.
Instead, focus on search terms where you can the most bang for your buck. For commerce websites, target terms that catch users in the buying stage of the purchase cycle. In other words, instead of optimizing for the search term "computer", you may want to optimize for a term such as "HP desktop computer prices" or "buy HP computers online".
Remember, if users don’t find your website useful, they will return to Google and you’ll get penalized by losing ranking in the search results. Try to be as relevant as possible to the targeted user and you’ll rank extremely well.
Still the world’s most popular keyword research tool, Wordtracker offers numerous databases and suggestions. Using Wordtracker is easy:
Data-mining is easy using Wordtracker, but this keyword research tool comes at a price. Definitely get the FREE TRIAL if you’d like get aquanted to the software before you subscribe. As of 12/12/08, monthly subscriptions start at $59 per month or $329 annually.
No other graphical keyword research tool provides an interface that charts keyword effectiveness as well as Trellian’s Keyword Discovery tool. Membership is just about the price as Wordtracker, but the experience is much more simple. A popular attribute with Keyword Discovery is the 0-10 scale for keyword effectiveness, 0 being highly competitive, 10 being easy to optimize and get traffic for.
Get a FREE TRIAL of Keyword Discovery here.
Download the guide I should have given to every client who ignored my request for keyword-themed content.
Be one step ahead of your competition with this SEO Content Writing Guide. This guide introduces tools and best practices, such as using online collaboration software and keyword tools to stay organized with your SEO campaign.
