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My List of Negative Keywords for PPC

Dec 11th 2008 // by Steve // PPC Best Practices

Below you can get my popular list of negative keywords, also called negative search terms, used to improve your PPC campaign. This list may drastically improve your click-through rate (CTR), which in turn may improve your Adwords Quality Score or Yahoo! Quality Index significantly.

Why is all that important? Having a better CTR and quality rating with the search engines means lower PPC costs. The search engines really do want to return the most relevant search result. So if your pay-per-click campaign includes negative keywords that prevent irrelevant search results, your ads will only appear when they are most-relevant to the person doing the query.

I would just post the whole list here, but if I did, my site would be flagged for having inappropriate content, considering that many of the keywords in the list are not child-friendly (yes, I avoided using one of those words right now). So to get my list, simply enter your name and email below and my auto-responder will shoot the list of negative search terms straight to your inbox.

Be sure to check your spam and junk folders (just in case). Thanks for visiting my SEO Expert website and be sure to come back often for updates, tips and SEO videos.

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