Review of YourNight.com

Feb 3rd 2010 // by Steve // Social Networking

Home > Social Networking > Review of YourNight.com

If you follow me on Twitter, Facebook, LinkedIn, or YouTube, you probably know that I’m a fan of social networking. As the social networks grow, they have all done their best from a retention standpoint by integrating with one another. In this post, I’m doing a review of YourNight.com, a new social network that not only includes integration with other platforms, but also breaks apart friend, family, professional, and dating profiles, providing increased privacy and laser-sharp prospect targeting.

A Review of the YourNight.com User Interface

Blah. It’s not much to look at, at least at first glance. The user experience is simply, but the design elements have a quite a way to go to catch up to Facebook or LinkedIn. Once acclimated, navigating isn’t too difficult. It took me about 20 minutes to figure out all the things I could do on the site and to fully understand what the heck the site is for. There were a few bugs here and there, which it to be expected from a Beta version.

Overall, I give the User Interface a C+

Product Features Review

Here are the features I really liked about YourNight.com:

• Privacy between friends, family, & professional profiles
• Integration with Facebook, Twitter, YouTube, and others (via Widgets)
• Ease of sign-up and sign-in (though I wish it would keep me logged in between sessions)
• Upgrade membership is only $10/mo.
• There’s a mysterious “Business Reviews” section in the Commerce profile section (link juice?)

Here are the features I did not really liked about YourNight.com:

• Banner advertising in the sidebar was annoying (if I’m paying, don’t advertise to me)
• User interface needs a 2010 upgrade (replicate Facebook or LinkedIn will ya?)
• Widgets for the other social networks were integrated in the UI, but there was no way to syndicate an update to all destinations at once
• I’m skeptical on the MLM piece and think many users will be turned off by it. I think this should be optional and transparent, and less emphasized
• Why do I have to login every time I open a new browser?

Review Summary

The newest social network, YourNight.com may be a little clunky (it is still in beta), but between the privacy and multi-profiles, the platform integration, and the low membership cost, I think the site has potential. I will be watching sign-ups, usage data, and interactions as well as keeping an eye out for “Platinum” profiles, whatever they are.

What’s your take on the website? Please share your opinion of YourNight.com below.