Racking your brain over how to structure your URLs for higher placement within search engine results? If so, you’ll want to read these study results from our quest to find the best permalink structure. With over 100 participants, we scored frequently discussed criteria such as using a WWW prefix, trailing slashes, capitalization, categories, and file extensions.
The longest, most useful and controversial post I have ever written about my One Page idea. I dare you to read the whole post.
Watch this video for a quick tutorial that may help you learn where your competitors are traffic and links from third party websites.
There are literally thousands of search results in Google for how to do a 301 redirect, but the ones that show you specifically how to redirect index.html after migrating to WordPress are buried and difficult to find among all the other 301 tutorials.
Being the SEO geek that I am, I had to create this page for no other reason than have a way for myself to access the code quickly in the future.
When you migrate a static HTML website to WordPress, in many cases the static website included a file called index.htm or index.html. If this page is indexed in the search results, it will produce a 404 error after you upgrade to a platform like WordPress.
As a Webmaster, you might think that simply adding this code to .htaccess would fix the problem:
RedirectPermanent /index.html http://www.yournewwebsite.com/index.php
You’ll find doing this creates an endless loop and breaks your website. The other pages will redirect to their new pages just fine, but the index page remains a real pain.
Pop the following line of code into your .htaccess and problem solved:
RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /([^/]+/)*index\.html\ HTTP/
RewriteRule ^(([^/]+/)*)index\.html$ http://www.example.com/$1 [R=301,L]
Consider the possibly hundreds or thousands of links you might have pointing to index.html. Google’s PageRank™ algorithm is structured mainly around popularity (links, mentions, CTR and overall visibility). If Google’s determination of where to rank your website is dependent on your website’s popularity, why send all of those potential links to a 404 error page? Think about it. Redirection saves your PageRank™ and could save your ranking in the search results.
Thanks for reading.
There’s a whole heck of a lot of hype about the website platform WordPress these days. With thousands of developers and plugins being created, it seems the whole world is collaborating to make WordPress the standard in website structure, content management, and internet marketing. But is migrating to WordPress really the right solution for you?
As a seasoned Webmaster and Search Engine Optimization Strategist, I’ve written dozens of articles, features, and eBooks (uh hem…SEO in a Day) on how to use WordPress to get higher ranking in the search results.
Watch this video to see exactly why it might be the right move for you:
Okay design community, shoot me now if you must, but keep in mind that I’m looking out for the business owners who are suffering through what might be a double-dip in economic recession.
You will still need occasional THEME updates from a designer, but you’ll no longer need a $125/hr Developer to “program” your website. With WordPress, you are in control of your content and can add, delete, or edit content whenever you so desire.
I’m not trying to shoot myself in the foot here, you should always keep a Consultant or Strategist in your back pocket. However, you can now get rid of those $499/mo fees you’ve been paying to get listed in link farms and have your great content bloated with keywords.
With our optimized installation of WordPress combined with our almost-completed training website, you’ll have all the tools and guides you’ll need to write your own content. Heck, even this article is being written in WordPress. After the last paragraph, I’m going to edit two fields: Title and Meta Description, which will appear in the search engine results and hopefully be clicked on by people searching for “migrating to WordPress” or other related queries.
At www.seoinaday.com, I’ve created a way for you to get the guide that’s been called the “SEO Agency Killer” and a way for you sign up to have us handle all the work for you. Give it a look and if you’re interested but have more questions, call me directly at (562) 732-4417.
Download the guide I should have given to every client who ignored my request for keyword-themed content.
Be one step ahead of your competition with this SEO Content Writing Guide. This guide introduces tools and best practices, such as using online collaboration software and keyword tools to stay organized with your SEO campaign.
