In a recent post at ActiveRain.com, Dave Keys challenged me to get my position back for the keyword Orange County SEO Expert, for which I use to rank very well across all the search engines. Here’s the extract:
Dave – thanks for all the great compliments. I use to own “orange county seo expert” before I migrated to seosteve.com from ocseoexpert.com. For fun, I’ll take your challenge. Let’s create a benchmark on this post and I’ll outline what I’m going to do to get the rank again, then we’ll measure it (assuming they keep this post live).
Current Positions:
- Google: #1 (I thought you said I was #2?)
- Yahoo! #2
- Bing: #14
Actions:
- I’m going to add the keyword to title and to a link on the homepage
- I’m going to create a post targeting the keyword (/orange-county-seo-expert.html)
- I’m going to insure that my title, meta, h1 and page copy contain the keyword without appearing spammy
- I’m going utilize StumbleUpon, Digg, Delicious, and Twitter to create backlinks
- I’m going to create a link on two 3rd party web pages relating to SEO
If I don’t see an improvement in ranking within 6 weeks, I’ll create additional actions and post them here.
Cheers,
Steve
So let’s give this a shot and see if I still have what it takes. Want to help? Create a link back to this page from any or all of your own SEO-related web pages and add a comment of “done”. I’ll give those who participate first access to my new SEO in a Day eBook (which is being edited by half a dozen people and has me pacing like crazy). I’ll also give those who participate a complimentary mini-Obstacle Analysis Report (OAR) for a website of your choice.
Let’s see if I can’t that spot back for the term Orange County SEO Expert with a little help from social media, a little on-page SEO best practices and your participation.
Added 12/26/09
Here’s an email I just to my friend Dave with an update and a screenshot of a Google Alert I received after my post went out:
Hi Dave,
See it’s not the on-page calibrations that ultimately create long-term results in terms of ranking, it’s producing and syndicating content people want to consume. In Phase II (next month) if I don’t see the ranking improvement, I’m going to stimulate CTR slightly by doing a number of organic tasks that involve user engagement. The number of searches for “orange county seo expert” shouldn’t deviate too much or we’ll get filtered out, but the slight ‘normal’ increase in CTR will be to our benefit because we’ll be influencing search and clicks by sharing free info.
We’ll combat the bounce-back rate by putting a video together showing people how I did it visually. The video campaign will include syndication with video networks so that between blog search, video search, and organic search we’ll be kicking some butt in Universal Search and really get some saturation in the search results.
Tags: orange county search engine optimization expert, orange county seo expert
Maybe it was fluke and maybe it was a sign of how Google looks at things as they appear on the web. Could it be that fresh content is going to become king of SEO? My observation as of late is that the most amazing things can pop up on page one of Google ahead of “the establishment” for any competitive keywords, especially if the topic is popular or trending. Google seems to have become more responsive to fresh content across the board since the introduction of their “real time search.” I think we may be witnessing a major shift in their algorithm. At any rate, I’ll take on the challenge myself, striving via frequency of new content against the traditional article/back-link paradigm. Let’s see if a single splash like a made can be a recurring theme! Look for some link juice on my blogs to you and lets see if Google likes the new content more or the site (yours) that new content links to.
Won’t that be interesting to see if Google has made a real across-the-board change in how it looks at newly arriving content?
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