Do you have a Facebook fan page yet? If not, you need to make one as quickly as your fingers can blitz across the keyboard.

Remember that kid who always mimicked everything you did, back in grade school? It sucked. And what did your mom say when you complained about this leech? Odds are it was something like “copying someone is the highest form of flattery.” That probably got your mom a massive, accomplished eye-roll. But what happens when you’re dealing with the same situation as an adult…and this time, the copying hurts more than your sense of individual badassery? Ask Groupon.

Take control of your Social Media campaigns by giving yourself the ability to track leads, sales, and revenue from your SMM broadcasts. Watch this video to learn how.

When a website like Chase.com goes down, a number of very critical concerns come to mind. For example:

• What does this do to a customer’s opinion of Chase.com security?
• What’s the social impact on the Internet, in terms discussions and blog posts?
• What type of online reputation management will be required to “clean up” negative search results?
• How many clients will leave Chase?
• How many prospects will now never choose Chase?
• and most importantly, which banks will Chase customers who leave decide to go with?

For the record, I have accounts with Chase and Citibank. I chose Chase because their business plans were affordable and integrated nicely with my personal accounts. I also have Citibank, because I’m a huge fan of the online tools; and because I am addicted to Slim Jim’s, which I can get at a 7-11 convenient store (all of which have Citibank ATMs inside). So this post is completely non-bias.

How Citibank Could Use Social Media Right Now

There’s a limited window right now for Citibank (or any bank) to take advantage of the high volume of pissed off Chase customers ranting and raving all over Facebook, Twitter, their personal blogs, niche networking websites, and commenting on news articles and blog comments across the World Wide Web. They need to do this TODAY, while the temperature is hot, to get the maximum benefit from the campaign.

1. Citibank needs to get a license for Techrigy, Radian 6, or other social monitoring tool
2. They need to “listen” to what is being said across the Internet and extrapolate important themes
3. They need to construct a marketing campaign for each main theme they pickup (work through the night if needed)
4. They need to respond with a “we feel your pain and want to help” message EVERY TIME a complaint is heard
5. The campaign emphasis should revolve around 99.9% uptime on their website PLUS the response (“Your money and online transactions are safe again and accessible from your home or mobile device”)
6. They need ads on TV TONIGHT with the message and a special offer that ends in ONE WEEK
7. They should be bidding on Chase terms in Facebook, AdWords, YSM & AdCenter with the message
8. They should be bidding on terms extrapolated from (1.) above in Facebook, AdWords, YSM & AdCenter with the message (some of which are blog tags and meta keywords)
9. They should be tweeting the message, writing blog posts with the message, and commenting on blog posts with the message

When the dust has settled, users will remember the downtime and there’s still opportunity to convert upset Chase clients over. Citibank, Band of America, WellsFargo, if you’re listening, you’ve got an opportunity to reach people who are talking about their negative experience with Chase.com, using internet marketing tools, and earn a lot of new business by being sympathetic and responsive (and authentic).

Question is, are you too big to come down to our level? I guess we’ll find out. I know I’ll be watching.

What Would You Do If You Were Chase or a Competitor?

In light of Chase.com going down, how you use Internet marketing tools and resources to respond to the recent online banking crisis? Share your feedback below.

If you follow me on Twitter, Facebook, LinkedIn, or YouTube, you probably know that I’m a fan of social networking. As the social networks grow, they have all done their best from a retention standpoint by integrating with one another. In this post, I’m doing a review of YourNight.com, a new social network that not only includes integration with other platforms, but also breaks apart friend, family, professional, and dating profiles, providing increased privacy and laser-sharp prospect targeting.

A Review of the YourNight.com User Interface

Blah. It’s not much to look at, at least at first glance. The user experience is simply, but the design elements have a quite a way to go to catch up to Facebook or LinkedIn. Once acclimated, navigating isn’t too difficult. It took me about 20 minutes to figure out all the things I could do on the site and to fully understand what the heck the site is for. There were a few bugs here and there, which it to be expected from a Beta version.

Overall, I give the User Interface a C+

Product Features Review

Here are the features I really liked about YourNight.com:

• Privacy between friends, family, & professional profiles
• Integration with Facebook, Twitter, YouTube, and others (via Widgets)
• Ease of sign-up and sign-in (though I wish it would keep me logged in between sessions)
• Upgrade membership is only $10/mo.
• There’s a mysterious “Business Reviews” section in the Commerce profile section (link juice?)

Here are the features I did not really liked about YourNight.com:

• Banner advertising in the sidebar was annoying (if I’m paying, don’t advertise to me)
• User interface needs a 2010 upgrade (replicate Facebook or LinkedIn will ya?)
• Widgets for the other social networks were integrated in the UI, but there was no way to syndicate an update to all destinations at once
• I’m skeptical on the MLM piece and think many users will be turned off by it. I think this should be optional and transparent, and less emphasized
• Why do I have to login every time I open a new browser?

Review Summary

The newest social network, YourNight.com may be a little clunky (it is still in beta), but between the privacy and multi-profiles, the platform integration, and the low membership cost, I think the site has potential. I will be watching sign-ups, usage data, and interactions as well as keeping an eye out for “Platinum” profiles, whatever they are.

What’s your take on the website? Please share your opinion of YourNight.com below.